I wonder if he know's […] the answer's we have been looking for […]. What industry secret's are they hiding […]?
And I thought the so-called "Deppen-Apostroph" was a German aberration…

I wonder if he know's […] the answer's we have been looking for […]. What industry secret's are they hiding […]?
- David MarshIf you can't use an apostrophe, you don't know your shit
To sum up: apostrophes are the difference
between a supermarket that knows its shit and one that knows it's shit;
between feeling you're nuts and feeling your nuts […]
Yes, he's got some fantastic examples that are nothing but british blunt. What's also fun is to use " ` " instead of " ' ". Wrong, but fun.