Yes, and they are calling it upcycling. That's a pretty creative interpretation, as they are creating something that serves no function out of something that may have had one before they took it apart.
They are calling on people to bring in their old keyboards for this project. I just hope they didn't tear any "good" keyboards down...

In the Pacman picture I can definitely see a few Cherry caps.
Can anyone identify the board the person in the picture is holding? (Though it looks decidedly dome-y)